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Title: A Logo for London
Authors: David Lawrence
Publisher: Laurence King
Year: 2013
ISBN: 9781780672960
Language: English

Description:
The London Transport bar and circle – also known as the bulls-eye or roundel – is an icon of commercial design. Over the last century it has come to represent not only London's transport network but also the city itself.
This richly illustrated book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company's many activities, as well as its wide-ranging cultural influence.

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