Title: New York Neon
New York Neon by Thomas E. Rinaldi is an astonishing
visual tour and a documentary inventory of historic (generally
pre-1970) neon signs found in the five boroughs of the City of New York.
It features two hundred signs, identified by location, with information
on their manufacture, date of creation, and the businesses that
In a generously illustrated introduction, drawing on
documents including rare period trade publications, Rinaldi recounts
the development of signage and the technological evolution of neon and
examines its role in the streets of New York, in America’s cultural
identity, and in our collective consciousness.
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E. Rinaldi's New York Neon blog